A Fish's Journey

Every fish has a story.

It all begins at sea where the the journey starts: PRODUCTION. The first visualization shows how the seas lights up in color through the intensive activities.

From there, the catch moves into motion, from ships to trucks, and different trade routes, the fish travels through the DISTRIBUTION phase, making its way to the global network. Frankly, this comes with loss.

CONSUMPTION marks where the journey ends, in restaurant, supermarkets, and at households. Yet, millions of tonnes of edible fish did not reach the end, scaling up the global food security issue.

Production

Come explore how fishing intensity changed from 2014 to 2024!

Distribution

The body reminds the loss funnel of supply chain. Let's visualize!

Consumption

How much is the loss actually like? Calculate now!